Influences of gender and product type on online purchasing
Year of publication: |
2015
|
---|---|
Authors: | Pascual-Miguel, Félix J. ; Agudo-Peregrina, Ángel F. ; Chaparro-Peláez, Julián |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1550-1556
|
Subject: | Electronic commerce | Online shopping | Gender | Digital goods | Purchase intention | Consumer behavior | Electronic Commerce | E-commerce | Entwicklungsländer | Developing countries | Geschlecht | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Güter |
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