Influences of two modes of intergenerational communication on brand equity
Year of publication: |
2015
|
---|---|
Authors: | Cai, Yuanyuan ; Zhao, Guangzhi ; He, Jiaxun |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 3, p. 553-560
|
Publisher: |
Elsevier |
Subject: | IG influence | IG communication | IG-influences-based brand equity (IGBE) | Brand equity | Chinese consumers |
-
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan, (2015)
-
Branding and product evaluation across Chinese regions
Tam, Charles, (2011)
-
Phau, Ian, (2009)
- More ...
-
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan, (2015)
-
How brand concepts represented as human values promote evaluation
Wu, Yi, (2019)
-
Semantic Similarity Measurement Using Knowledge-Augmented Multiple-prototype Distributed Word Vector
Lu, Wei, (2016)
- More ...