Influencia de los comportamientos relacionales del vendedor individual sobre la satisfacción confianza y lealtad del comprador en un contexto de PYMES industriales
Year of publication: |
2011
|
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Authors: | Martín Castejón, Pedro Juan ; Román Nicolás, Sergio ; Fernández Sabiote, Estela |
Published in: |
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE. - Barcelona [u.a.] : Elsevier Espãna, ISSN 2309-575X, ZDB-ID 2614222-3. - Vol. 17.2011, 3, p. 91-109
|
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zsfassung in engl. Sprache Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/54555 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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