Influencing college student drinking intentions with social norms and self-schema matched messages : differences between low and high self-monitors
Year of publication: |
October-December 2015
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Authors: | Miller, Megan M. ; Brannon, Laura A. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 4, p. 297-312
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Subject: | alcohol | messages | self-monitoring | self-schema | social norms | Soziale Norm | Social norm | Studierende | Students | Alkoholkonsum | Alcohol consumption |
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