Influencing the influencers : a theory of strategic diffusion
Andrea Galeotti and Sanjeev Goyal
| Year of publication: |
2009
|
|---|---|
| Authors: | Galeotti, Andrea ; Goyal, Sanjeev |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 40.2009, 3, p. 509-532
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| Subject: | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Manipulation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003877256