Influential chief marketing officers and management revenue forecasts
Year of publication: |
July 2018
|
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Authors: | Koo, David S. ; Lee, Dongyoung |
Published in: |
The accounting review : a publication of the American Accounting Association. - Sarasota, Fla. : American Accounting Association, ISSN 0001-4826, ZDB-ID 210224-9. - Vol. 93.2018, 4, p. 253-281
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Subject: | revenue guidance | voluntary disclosure | management revenue forecasts | chief marketing officers | informational role of marketing officers | Führungskräfte | Managers | Marketing | Prognose | Forecast | Öffentliche Einnahmen | Public revenue | Marketingmanagement | Marketing management | Prognoseverfahren | Forecasting model |
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