Infographics : the power of visual storytelling
Jason Lankow, Josh Ritchie, Ross Crooks
| Year of publication: |
[2012]
|
|---|---|
| Authors: | Lankow, Jason ; Ritchie, Josh ; Crooks, Ross |
| Publisher: |
New York : John Wiley & Sons |
| Subject: | Narrative Methode | Narrative method | Visualisierung | Visualization | Informationsgrafik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
Online Resource
| Extent: | 1 Online-Ressource (266 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Infographics: The Power of Visual Story Telling; Copyright; Contents; Intro 1: Introduction; A Brief History of Infographics; The Purpose of This Book; What This Book Is Not; A Note on Terminology; How to Use This Book; Chapter 01: Importance And Efficacy: Why Our Brains Love Infographics; Varied Perspectives on Information Design: A Brief History; Objectives of Visualization; Appeal; Comprehension; Retention; Chapter 02: Infographic Formats: Choosing the Right Vehicle for Your Message; Static Infographics ; Static Infographic Example: Reports for Internal Use Static Infographic Example: Content for Social/PR DistributionCombining Artistic Mediums; Motion Graphics; Interactive Infographics; Interactive with Fixed Information (Manual Updates Required); Interactive Interface with Fixed Information Set (Display Updates Dynamically If New Information Is Manually Updated); Dynamic Interactive (Automatic Updates to Both Display and Underlying Information); Flexibility for the Future; Applying the Right Format to Your Business; Chapter 03: The Visual Storytelling Spectrum: An Objective Approach; Understanding the Visual Storytelling Spectrum Targeted AudienceBroad Audience; Brand-Centric Content; Editorial Content; Chapter 04: Editorial Infographics; What Are Editorial Infographics?; Origins of Editorial Infographics; In Print; Online; Editorial Infographics for Content Marketing; Editorial Infographic Production; Where Do Ideas Come From?; What Makes An Idea Good?; What Makes A Good Idea Actionable?; Research; Copywriting; Briefing; Design; Chapter 05: Content Distribution: Sharing Your Story; Posting On Your Site; Distributing Your Content; Patience Pays Dividends; Chapter 06: Brand-Centric Infographics; ""About Us"" Pages 1: Make Your Purpose Clear2: Choose Your Bullets Wisely; 3: Avoid Industry-Speak; Product Instructions; Visual Press Releases; Presentation Design; 1: Diversify Your Visual Repertoire; 2: Minimize Slide Contents; 3: Use Color Sparingly; 4: Keep It Cohesive; Annual Reports; Chapter 07: Data Visualization Interfaces; A Case for Visualization In User Interfaces; Dashboards; Visual Data Hubs; Chapter 08: What Makes A Good Infographic?; Utility; Soundness; Beauty; Chapter 09: Information Design Best Practices; Illustration; It's All About The Information!; When Illustration Can Be Harmful Don't Confuse Appropriateness with QualityData; Dealing with Data; Data Types; Graphing Relationships; Visualization; Chapter 10: The Future of Infographics; Democratized Access to Creation Tools; Socially Generative Visualizations; Problem Solving; Becoming a Visual Company; Further Infographic Goodness; Thank You; Index |
| ISBN: | 978-1-118-42006-5 ; 978-1-118-31404-3 ; 978-1-118-31404-3 |
| Classification: | Graphikdesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012683564