Informal cross border trade as a substratum marketing system : a review and conceptual framework
Year of publication: |
2020
|
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Authors: | Kahiya, Eldrede Tinashe ; Kadirov, Djavlonbek |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 1, p. 88-109
|
Subject: | developing countries | economic development | empowerment | subsistence entrepreneurship | marketing system design | traderoutes | vulnerability | Entwicklungsländer | Developing countries | Entwicklung | Economic development | Entrepreneurship | Entrepreneurship approach |
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