Information and consumer demand for milk attributes : are redundant labels an effective marketing strategy?
Danielle Ufer, David L. Ortega, Christopher A. Wolf
| Year of publication: |
2022
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|---|---|
| Authors: | Ufer, Danielle ; Ortega, David L. ; Wolf, Christopher |
| Published in: |
Applied economic perspectives and policy. - Hoboken, NJ : Wiley, ISSN 2040-5804, ZDB-ID 2529839-2. - Vol. 44.2022, 2, p. 960-981
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| Subject: | animal welfare | consumer demand | field experiment | non-GMO | organic | redundant labels | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Nachfrage | Demand | Feldforschung | Field research | Konsumtheorie | Consumption theory | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/aepp.13155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274060