Information communication technologies and city marketing : digital opportunities for cities around the world

Mila Gascó-Hernández, Teresa Torres-Coronas, [editors]

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

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Year of publication:	2009
Other Persons:	Torres-Coronas, Teresa (contributor) ; Gascó Hernández, Mila. (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Welt \| World \| Informationstechnik \| Information technology \| Internet \| Digitalisierung \| Digitization \| Stadtmarketing \| City marketing

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Extent:	Online-Ressource(electronic texts (xviii, 417 p. : ill., maps))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 379-406) and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-60566-135-3 ; 1-60566-135-X ; 978-1-60566-134-6 ; 1-60566-134-1 ; 978-1-61692-621-2 ; 1-60566-134-1 ; 978-1-61692-621-2 ; 978-1-60566-134-6
Other identifiers:	10.4018/978-1-60566-134-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011726246