Information communication technologies and emerging business strategies

[edited by] Shenja van der Graaf, Yuichi Washida

This book follows an interdisciplinary approach to emerging markets, information and communication technologies. It creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.

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Year of publication:	2007
Other Persons:	Graaf, Shenja van der (contributor) ; Washida, Yuichi (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Informationstechnik \| Information technology \| Electronic Commerce \| E-commerce \| Kommunikationsmedien \| Communication media \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource(electronic texts (xv, 316 p. : ill.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-59904-236-7 ; 1-59904-236-3 ; 978-1-59904-234-3 ; 1-59904-234-7 ; 978-1-59904-235-0 ; 1-59904-235-5 ; 1-59904-234-7 ; 1-59904-235-5 ; 978-1-59904-234-3 ; 978-1-59904-235-0
Other identifiers:	10.4018/978-1-59904-234-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011726247