Information content of Super Bowl commercials 20012009
Year of publication: |
2012
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Authors: | Kim, Kihan ; Cheong, Yunjae ; Kim, Hyuksoo |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 4 (1.9.), p. 249-265
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Saved in:
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