Information discovery and the long tail of motion picture content
Anuj Kumar, Michael D. Smith, and Rahul Telang
| Year of publication: |
2011
|
|---|---|
| Authors: | Kumar, Anuj ; Smith, Michael D. ; Telang, Rahul |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 3, p. 157-208
|
| Subject: | Filmmarketing | Film promotion | Nischenstrategie | Niche marketing strategy | Privater Fernsehsender | Commercial television | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531735