Information gathering and marketing
Year of publication: |
2010
|
---|---|
Authors: | Bar-Isaac, Heski ; Caruana, Guillermo ; Cuñat, Vicente |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 19.2010, 2, p. 375-401
|
Subject: | Informationsverhalten | Information behaviour | Marketingmanagement | Marketing management | Theorie | Theory |
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