Information load and consumer decision making
Year of publication: |
1982
|
---|---|
Authors: | Malhotra, Naresh K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 8.1982, 4, p. 419-430
|
Subject: | Verbraucher | Information |
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