Information, persuasion and advertising policies
Eitan Muller
| Year of publication: |
1977
|
|---|---|
| Authors: | Muller, Eitan |
| Subject: | Werbungspsychologie | Werbungsgesinnung | Werbungsbetrieb |
| Extent: | 118 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Chicago, Ill, Northwestern Univ., Diss., 1977. - Anm.: Liegt vor als Xerokopie der Fa. Univ. Microfilms Intern. 1984 Bibliogr. S. 115-118 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000055068