Information Potential of Management of Socio-Economic Objects

This article is devoted to deepening theoretical and methodological provisions of substantiation of the essence of the information potential, and identifying and resolving the problematic tasks of its development. As part of the study reviewed are the scientific approaches to defining the essence of the concept of 'information potential'. It was established that the information potential should be considered as a set of tools, methods and conditions that allow form and use information resources of any type. Information potential is implemented by the management at all levels of the management of socio-economic facilities. Described are the features of development of information potential of management, as well as analyzed are the stages, methods and tools for its effective formation. It is determined that the use of information potential is aimed at optimizing the use of information products, which due to such optimization are transformed into management decisions. According to the author, quantitatively the efficiency of the information potential of the company is reflected in the improvement of indicators of production and financial performance, and quantitatively it is evident in the improvement of business processes.