Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes.
Year of publication: |
1982
|
---|---|
Authors: | Biehal, Gabriel ; Chakravarti, Dipankar |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 8.1982, 4, p. 431-41
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
Similar items by person
-
The effects of concurrent verbalization on choice processing
Biehal, Gabriel, (1989)
-
Consumers' use of memory and external information in choice : macro and micro perspectives
Biehal, Gabriel, (1986)
-
Experiences with the Bettman-Park Verbal-Protocol Coding Scheme.
Biehal, Gabriel, (1982)
- More ...