Information privacy research : framework for integrating multiple publics, information channels, and responses
Year of publication: |
2009
|
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Authors: | Peltier, James ; Milne, George R. ; Phelps, Joseph E. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 2, p. 191-205
|
Subject: | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour |
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