Information processing in choice-based conjoint experiments : a process-tracing study
Year of publication: |
2012
|
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Authors: | Denstadli, Jon Martin ; Lines, Rune ; Dios Ortúzar, Juande |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 422-446
|
Subject: | Entscheidung | Decision | Kognition | Cognition | Information | Produkt | Product | Conjoint-Analyse | Conjoint analysis | Diskrete Entscheidung | Discrete choice |
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