Information, promotion, and the adoption of innovative consumer durables
Year of publication: |
2009
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Authors: | Song, Michael ; Parry, Mark E. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 4, p. 441-454
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Subject: | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Innovation | USA | United States | Innovationsdiffusion | Innovation diffusion | Theorie | Theory |
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