Information search and purchase patterns in a multichannel service industry
Year of publication: |
2012
|
---|---|
Authors: | Elliott, Michael T. ; Fu, Frank Q. ; Speck, Paul Surgi |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 4, p. 292-310
|
Subject: | Informationsverhalten | Information behaviour | Versicherungsmarketing | Insurance marketing | Kfz-Versicherung | Automobile insurance | USA | United States |
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