Information-sharing strategy and manufacturer encroachment under advertising investment in gray markets
Lu Xiao, Song-Ling Zhang, Jian-Xin Chen and Kwai-Sang Chin
| Year of publication: |
2023
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|---|---|
| Authors: | Xiao, Lu ; Zhang, Song-Ling ; Chen, Jian-Xin ; Chin, Kwai Sang |
| Published in: |
INFOR : information systems and operational research. - Abingdon : Taylor & Francis Group, ISSN 1916-0615, ZDB-ID 1468358-1. - Vol. 61.2023, 2, p. 256-285
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| Subject: | advertising investment | Gray market | information sharing | manufacturer encroachment | Werbung | Advertising | Industrie | Manufacturing industries | Informationsverbreitung | Information dissemination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/03155986.2023.2176685 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291697