Information sources in advertising history
Ed. and comp. by Richard W. Pollay
| Year of publication: |
1979 ; 1. publ
|
|---|---|
| Other Persons: | Pollay, Richard W. (contributor) |
| Publisher: |
Westport, Conn. [u.a.] : Greenwood Press |
| Subject: | Werbungsgeschichte | Vereinigte Staaten | Werbung | Advertising | Informationsverhalten | Information behaviour | Werbewirtschaft | Advertising industry |
| Description of contents: | Description [loc.gov] |
| Extent: | XIV, 330 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-313-21422-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000582428