Information Technology and Trademarks: Implications for Product Variety
Year of publication: |
2012
|
---|---|
Authors: | Guodong (Gordon) Gao ; Hitt, Lorin M. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 58.2012, 6, p. 1211-1226
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | business value of IT | trademark | competitive advantage | product variety |
-
Arora, Bharat, (2017)
-
Wang, Nianxin, (2012)
-
Impact of IT integration on the firm's knowledge absorption and desorption
Braojos, Jessica, (2020)
- More ...
-
Information Technology and Trademarks: Implications for Product Variety
Gao, Guodong (Gordon), (2012)
-
Unraveling the 'Social' in Social Norms : The Conditioning Effect of User Connectivity
Liu, Che-Wei, (2019)
-
Shukla, Aishwarya, (2019)
- More ...