Information technology-based innovation in international marketing education : an exploration of two learning environments
Rudolf R. Sinkovics; Parissa Haghirian; Shasha Yu
| Year of publication: |
2009
|
|---|---|
| Authors: | Sinkovics, Rudolf R. ; Haghirian, Parissa ; Yu, Shasha |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 20.2009, 2, p. 123-148
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| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory | E-Learning | E-learning | Wirtschaftspädagogik | Business and economics education | Studierende | Students | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860309