Informationssysteme für analytisches Customer Relationship Management in Banken
Carsten Felden
| Year of publication: |
2003
|
|---|---|
| Authors: | Felden, Carsten |
| Publisher: |
Duisburg : Univ. Duisburg-Essen, Fak. 3 Wirtschaftswiss. |
| Subject: | Bankmarketing | Bank marketing | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Kreditwesen | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 58 S graph. Darst 30 cm |
|---|---|
| Series: | Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg. - Duisburg, ZDB-ID 2146800-X. - Vol. 299 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 35 - 50 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001745592