Informative advertising by heterogeneous firms
Year of publication: |
2008
|
---|---|
Authors: | Dinlersoz, Emin Murat ; Yorukoglu, Mehmet |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 20.2008, 2, p. 168-191
|
Subject: | Werbung | Advertising | Informationskosten | Information costs | Preiswettbewerb | Price competition | Marktstruktur | Market structure | Theorie | Theory |
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