Informative and goodwill advertising
Year of publication: |
1974
|
---|---|
Authors: | Boyer, Kenneth D. |
Published in: |
The review of economics and statistics. - Cambridge, Mass. : MIT Press, ISSN 0034-6535, ZDB-ID 207962-8. - Vol. 56.1974, 4, p. 541-548
|
Subject: | Werbungsbetrieb | Vereinigte Staaten |
-
Guidelines in selling magazine advertising
Van, Karyl, (1971)
-
Advertising management : Cases and concepts
Patti, Charles H., (1978)
-
Handler, Milton, (1973)
- More ...
-
Principles of transportation economics
Boyer, Kenneth Duncan, (1998)
-
Boyer, Kenneth D., (2007)
-
Boyer, Kenneth Duncan, (2008)
- More ...