Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Year of publication: |
2016
|
---|---|
Authors: | Boerman, Sophie C. ; Reijmersdal, Eva A. van |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 115-146
|
Subject: | Product Placement | Product placement | Werbepsychologie | Psychology of advertising | Werbebeschränkung | Advertising regulation | Bibliometrie | Bibliometrics |
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