Ingredient branding in sports markets : the case Makrolon and UVEX
Year of publication: |
2011
|
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Authors: | Linder, Christian |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 7.2011, 4, p. 485-496
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Strategische Allianz | Strategic alliance | Sportartikel | Sports equipment |
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