Initation of buyer-seller relationships : the impact of intangibility, trust and mitigation strategies
Year of publication: |
2015
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Authors: | Valtakoski, Aku |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 44.2015, p. 107-118
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Subject: | Buyer-seller relationships | Industrial buying | Intangibility | Interorganizational trust | Integrated solutions | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing |
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