Initiating and maintaining export channel intermediary relationships
Year of publication: |
2008
|
---|---|
Authors: | Karunaratna, Amal Randhir ; Johnson, Lester W. |
Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 29-50
|
Subject: | Export | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management |
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