Initiation of business relationships in service-dominant settings
Bo Edvardsson; Maria Holmlund; Tore Strandvik
| Year of publication: |
2008
|
|---|---|
| Authors: | Edvardsson, Bo ; Holmlund, Maria ; Strandvik, Tore |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 3, p. 339-350
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003713319