Innocence versus Coolness : the influence of brand personality on consumers' preferences
Wenting Feng, Yuanping Xu and Lijia Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Feng, Wenting ; Xu, Yuanping ; Wang, Lijia |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 1, p. 14-42
|
| Subject: | Brand personality | Brand psychological ownership | Identity centrality | Power motivation | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2022-4177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485697