Innovate, Fund, Thrive : The Entrepreneur's Playbook to VC Fundraising in Life Sciences

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- 1. Overview of the Entrepreneur's Journey -- 2. Basics of Market Research -- 2.1. Basic Market Research Concepts -- 2.1.1. Primary and Secondary Market Research -- 2.1.2. Quantitative and Qualitative Data -- 2.1.3. "Miles Wide" versus "Deep Dives" Research -- 2.1.4. Types of Market Research -- 2.2. Preparing Your Market Research Plan -- 2.3. Collecting Data -- Primary Research -- 2.3.1. Data Collection Methods -- 2.4. Secondary Research -- 2.4.1. Active Secondary Research