Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
eds.: Rebecca Slotegraaf, David Griffith
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Slotegraaf, Rebecca (ed.) ; Griffith, David (ed.) |
| Institutions: | Summer Educators' Conference <2013, Boston, Mass.> ; American Marketing Association (organizer) |
| Publisher: |
2014: Red Hook, NY : Curran Associates |
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 458 Seiten Illustrationen, Diagramme |
|---|---|
| Conferences: | AMA Summer Educators' Conference ; (Boston, Mass.) : 2013.08.09-11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 978-1-62993-585-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360300