Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Year of publication: |
January 2017
|
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Authors: | Varadarajan, Rajan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 1, p. 14-36
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Subject: | Sustainability | Sustainability and marketing | Sustainable innovations | Sustainable innovations orientation | Sustainable innovations performance | Innovation | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Innovationsmanagement | Innovation management | Umweltmanagement | Environmental management | Corporate Social Responsibility | Corporate social responsibility |
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