Innovating services through experiences : an investigation of servicescape's pivotal role
Year of publication: |
[2016]
|
---|---|
Authors: | Carù, Antonella ; Colm, Laura ; Cova, Bernard |
Published in: |
Service innovation : novel ways of creating value in actor systems. - [Tokyo] : Springer, ISBN 978-4-431-54921-5. - 2016, p. 149-170
|
Subject: | Dienstleistungsinnovation | Service innovation | Produktentwicklung | New product development | Betriebswirtschaftliche Forschung | Business research |
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