Innovating with stakeholders to co-create value in cultural tourism experiences : a case study of Schokland in the Netherlands
Year of publication: |
2023
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Authors: | Mijnheer, Christina L. ; Gamble, Jordan R. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 5/6, p. 389-413
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Subject: | cultural tourism | heritage visitor attraction | Innovation | Schokland | service-dominant logic | value co-creation | Betriebliche Wertschöpfung | Value creation | Niederlande | Netherlands | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Kulturtourismus | Cultural tourism | Stakeholder | Kulturgüter | Cultural heritage | Innovationsmanagement | Innovation management | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry |
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