Innovation and Market-Driven Management in Fast Fashion Companies

In hyper-competitive markets, innovation is critical for the growth of market-driven companies. An examination of case studies of highly competitive global companies in the fast fashion sector, reveals that detailed understanding of the market, deriving from direct management of their stores, enables Zara, Gap and H&M to develop an innovation management capability. This is a fundamental competitive driver for the company's success

MoreLess

Year of publication:	2013
Authors:	Arrigo, Elisa
Publisher:	[2013]: [S.l.] : SSRN
Subject:	Mode \| Fashion \| Innovation \| Textilhandel \| Textile distribution \| Innovationsmanagement \| Innovation management \| Bekleidungsindustrie \| Clothing industry

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource (19 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Symphonya, Emerging Issues in Management, n. 2, 2010, pp. 67-85 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt
Classification:	M00 - Business Administration and Business Economics; Marketing; Accounting. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013087163