Innovation and market orientation : new direction in the management and measurement of innovation performance
David Birchall; George Tovstiga
| Year of publication: |
2007
|
|---|---|
| Authors: | Birchall, David ; Tovstiga, George |
| Published in: |
The entrepreneurship - innovation - marketing interface : 2nd symposium, Karlsruhe. - Künzelsau : Swiridoff, ISBN 3-89929-120-4. - 2007, p. 121-137
|
| Subject: | Unternehmen | Enterprise | Innovationsmanagement | Innovation management | Performance-Messung | Performance measurement | Vergleich | Comparison | Großbritannien | United Kingdom | Frankreich | France | Deutschland | Germany | Schweiz | Switzerland | Niederlande | Netherlands | Norwegen | Norway | Schweden | Sweden | China | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603825