Innovation and new product marketing
David F. Midgley
| Year of publication: |
1977
|
|---|---|
| Authors: | Midgley, David R. |
| Publisher: |
London : Croom Helm |
| Subject: | Produktinnovation | Marketing |
| Extent: | 296 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-85664-260-6 ; 0-85664-265-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004654100