Innovation and strategic marketing - the key factors : a literature review on Indian micro small medium enterprises
C.P. Lohith, R. Srinivasan, Rajeshwar S. Kadadevaramath, S. Shrisha
| Year of publication: |
2018
|
|---|---|
| Authors: | Lohith, C. P. ; Srinivasan, R. ; Kadadevaramath, Rajeshwar S. ; Shrisha, S. |
| Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 12.2018, 1, p. 53-68
|
| Subject: | micro small medium enterprises | MSMEs | economic growth | innovation | strategic marketing | KMU | SME | Innovation | Indien | India | Kleinstunternehmen | Micro business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011960513