Innovation and strategy
Year of publication: |
2018
|
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Other Persons: | Varadarajan, Rajan (ed.) ; Jayachandran, Satish (ed.) |
Publisher: |
Bingley, U.K. : Emerald Publishing Limited |
Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Strategisches Management | Strategic management | Kundenbindung | Customer retention |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (xxi, 348 Seiten) |
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Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1944-7035, ZDB-ID 2639586-1. - Vol. v. 15 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index. - Includes bibliographical references |
ISBN: | 978-1-78754-828-2 ; 978-1-78754-829-9 |
Other identifiers: | 10.1108/S1548-6435201815 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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