Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Year of publication: |
2017
|
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Authors: | Ruiz-Molina, Maria-Eugenia ; Gil Saura, Irene ; Servera-Francés, David |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 131-141
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Subject: | Loyalty | Relationship benefits | Relationship innovation | Retailing innovation | Innovation | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management |
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