Innovation at the intersection of market strategy and technology : a study of digital marketing adoption among SMEs
Year of publication: |
2008
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Authors: | Vanyushyn, Vladimir |
Published in: |
Entrepreneurship, sustainable growth and performance : frontiers in European research ; [papers from the annual Research in Entrepreneurship and Small Business Conference (RENT) ... held in Brussels in November 2006]. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-853-3. - 2008, p. 299-323
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Subject: | Industrie | Manufacturing industries | KMU | SME | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Schweden | Sweden |
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