Innovation-based strategic flexibility (ISF) : role of CEO ties with marketing and R&D
S. Arunachalam, Sridhar N. Ramaswami, Pankaj C. Patel, Linlin Chai
Year of publication: |
2022
|
---|---|
Authors: | Arunachalam S ; Ramaswami, Sridhar N. ; Patel, Pankaj ; Chai, Linlin |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 927-946
|
Subject: | CEO ties | Strategic flexibility | Innovation | Causal mediation | Führungskräfte | Managers | Strategisches Management | Strategic management | Flexibilität | Flexibility | Innovationsmanagement | Innovation management |
Saved in:
Online Resource