Innovation: Brand It or Lose It
| Year of publication: |
2007
|
|---|---|
| Authors: | Aaker, David |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 50.2007, 1, p. 8-24
|