INNOVATION - The Age of the Consumer-Innovator - Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — And have significant implications for our understanding of new product development.
Year of publication: |
2011
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Authors: | Von Hippel, Eric ; Ogawa, Susumu ; De Jong, Jeroen P J |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2011, 1, p. 27-37
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